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Interfirm Adaptation in Business Relationships

Lars Hallén, Jan Johanson, Nazeem Seyed-Mohamed

Journal of Marketing · 1991 · Volume 55 · Issue 2

DOI: 10.1177/002224299105500204

Abstract

On the basis of social exchange theory and the resource-dependence model, a structural model of interfirm adaptation is formulated. The model accounts for mutual adaptation as a consequence of trust-building as well as for unilateral adaptation due to imbalanced dependence between the parties. The view that interfirm adaptations are elements in a social exchange process is supported.

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