The Exercise of Interfirm Power and Its Repercussions in U.S.-Japanese Channel Relationships
Jean L. Johnson, Tomoaki Sakano, Joseph A. Cote, Naoto Onzo
Journal of Marketing · 1993 · Volume 57 · Issue 2
DOI: 10.1177/002224299305700201
Abstract
The study investigates how Japanese distributors of U.S. manufactured consumer products perceive the exercise of power sources by both themselves and their U.S. suppliers in the across-culture distribution channel. The mediated and nonmediated bases of power found in domestic relationships were not replicated in Japanese distributors’ perceptions. Results indicate a factor structure based on nurturing and authoritative bases of power. The Japanese also react to the exercise of power sources in a slightly different manner than Western channel participants.
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