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Minimizing Number of Interviews through Sequential Sampling

E. M. Birt, R. H. Brogren

Journal of Marketing Research · 1964 · Volume 1 · Issue 1

DOI: 10.1177/002224376400100112

Abstract

A practical use of sequential sampling is demonstrated to minimize the number of interviews necessary in field studies and yet retain accuracy of results possible only through adherence to sound statistical methods.

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