A Sample of a Scattered Group
Journal of Marketing Research · 1964 · Volume 1 · Issue 1
DOI: 10.1177/002224376400100113
Abstract
City directory and block supplement techniques are used as the sample design for a scattered metropolitan population. The problems arising out of varying selection rates within dwelling units are handled by the use of a screening phase in the field and subsequent stratification of dwelling units by number of eligible respondents. The results of this design point up the feasibility of using a city directory technique to sample widely scattered groups with relatively small increases in sample variances.
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