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Product Test Results Using Three Different Methodologies

Roger Bengston, Henry Brenner

Journal of Marketing Research · 1964 · Volume 1 · Issue 4

DOI: 10.1177/002224376400100408

Abstract

Consumer product testing is of growing importance as more consumer goods manufacturers test product changes and new products before going to the market place. But what of the techniques used for product testing? This article brings out that different testing techniques may produce different results.

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