Product Bias in the Central American Common Market
Journal of Marketing Research · 1965 · Volume 2 · Issue 4
DOI: 10.1177/002224376500200407
Abstract
This article shows that regional fears, jealousies, and animosities constitute invisible barriers to increased trade within CACM, and that the attitude toward the people of a given country is a factor in existing preconceptions regarding the products of that country.
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