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Product Bias in the Central American Common Market

Robert D. Schooler

Journal of Marketing Research · 1965 · Volume 2 · Issue 4

DOI: 10.1177/002224376500200407

Abstract

This article shows that regional fears, jealousies, and animosities constitute invisible barriers to increased trade within CACM, and that the attitude toward the people of a given country is a factor in existing preconceptions regarding the products of that country.

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