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Identifying Industrial Buying Responsibility

Robert E. Weigand

Journal of Marketing Research · 1966 · Volume 3 · Issue 1

DOI: 10.1177/002224376600300110

Abstract

The empirical data presented here add to the evidence concerning how individuals in an institution perceive their responsibilities. In particular, they demonstrate considerable disparity between how a group of purchasing agents see themselves and how others in a firm see them.

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