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The Reliability of Regional Interindustry Studies

Frederick L. Denman

Journal of Marketing Research · 1966 · Volume 3 · Issue 4

DOI: 10.1177/002224376600300402

Abstract

In presenting some guidelines for evaluating the reliability of regional interindustry tables, this article discusses the effects of double construction, classification, information sources, interregional transactions, national table coefficients, trade and transport margins, age, and industry capacity. It also identifies areas in which reliability judgments by users of such tables are critical.

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