Some Empirical Observations on a Ten-Point Poor-to-Excellent Scale
Journal of Marketing Research · 1966 · Volume 3 · Issue 4
DOI: 10.1177/002224376600300408
Abstract
This article reports on the use of a ten-point, poor-to-excellent scale. Findings are presented on the means, modes, and medians encountered and the relationships observed between differences in ratings and differences in “percent preferring.” An attempt is made to determine the degree of difference between two ratings required for statistical significance with samples of varying sizes.
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