A Study of Interviewer Behavior
Journal of Marketing Research · 1967 · Volume 4 · Issue 1
DOI: 10.1177/002224376700400103
Abstract
This article shows only small differences between experienced and inexperienced interviewers. Interviewers paid by the interview seem to do as reliable a job as interviewers paid by the hour. The use of planted respondents showed a surprisingly high number of deviations from instructed behavior, regardless of the interviewer's experience, training, or method of payment.
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