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Household Correlates of Purchase Price for Grocery Products

Ronald E. Frank, Paul E. Green, Harry F. Sieber

Journal of Marketing Research · 1967 · Volume 4 · Issue 1

DOI: 10.1177/002224376700400106

Abstract

The authors report a study of the correlation between selected household socioeconomic and purchasing characteristics and the average purchase price paid for a grocery product, replicated over each of 44 different food and household items. Though the partial correlations are low, they nonetheless are reasonably consistent across products.

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