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Negro and White Automobile-Buying Behavior: New Evidence

Fred C. Akers

Journal of Marketing Research · 1968 · Volume 5 · Issue 3

DOI: 10.1177/002224376800500306

Abstract

Both parametric and nonparametric tests show that Negroes do, in fact, tend to buy more expensive and larger automobiles than comparable income whites. This tendency, however, does not appear to be explained by the upward mobility hypothesis.

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