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A Model of the Distribution of Branded Personal Products in Jamaica

John U. Farley, Harold J. Leavitt

Journal of Marketing Research · 1968 · Volume 5 · Issue 4

DOI: 10.1177/002224376800500402

Abstract

A five equation model of the Jamaican distribution structure is fitted to data on four branded personal products. Decision rules appear oriented toward sales for retailers, wholesalers, importers, and manufacturers, and some policy implications for stimulating the structure are suggested. Problems associated with procedures for fitting sets of equations and examples of the effects of multi-collinearity on simultaneous equation estimation are discussed.

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