Salesmen's Response to Financial Incentives: An Empirical Study
Journal of Marketing Research · 1974 · Volume 11 · Issue 4
DOI: 10.1177/002224377401100407
Abstract
Different behavioral patterns are hypothesized to explain salesmen's responses to financial incentives in terms of their sales and earnings. In this case study, the proposition that salesmen work just enough to attain what they consider an acceptable level of income best explains the data.
Enable JavaScript for citation tools and additional paper interactions.