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Price Forecasting and Strategic Planning: The Case of Petrochemicals

Robert B. Stobaugh, Phillip L. Townsend

Journal of Marketing Research · 1975 · Volume 12 · Issue 1

DOI: 10.1177/002224377501200104

Abstract

Consistent declines in “value added” by manufacturers of petrochemicals (for which price is used as a proxy) is caused by the competitive factors of number of manufacturers and product standardization and the technological factors of production experience and static scale. These relationships imply strategic options available in the pricing of petrochemicals.

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