Comparing the Box-Jenkins Approach with the Exponentially Smoothed Forecasting Model Application to Hawaii Tourists
Michael D. Geurts, I. B. Ibrahim
Journal of Marketing Research · 1975 · Volume 12 · Issue 2
DOI: 10.1177/002224377501200208
Abstract
This article compares the forecasting accuracy of two forecasting techniques: (1) Box-Jenkins, and (2) exponential smoothing. The comparison is made using the tourist to Hawaii time series. An analysis of both techniques is included.
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