Logically Consistent Market Share Models II
Timothy W. McGuire, Doyle L. Weiss
Journal of Marketing Research · 1976 · Volume 13 · Issue 3
DOI: 10.1177/002224377601300312
Abstract
The purpose of this report is to discuss, explain, and position the more notable literature on logically consistent market share demand models. More specifically, the report explains and provides examples for the analysis by McGuire et al., discusses the recent paper by Naert and Bultez, and comments on a recent related article by Beckwith.
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