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Logically Consistent Market Share Models II

Timothy W. McGuire, Doyle L. Weiss

Journal of Marketing Research · 1976 · Volume 13 · Issue 3

DOI: 10.1177/002224377601300312

Abstract

The purpose of this report is to discuss, explain, and position the more notable literature on logically consistent market share demand models. More specifically, the report explains and provides examples for the analysis by McGuire et al., discusses the recent paper by Naert and Bultez, and comments on a recent related article by Beckwith.

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