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Integer Programming Models for Sales Territory Alignment to Maximize Profit

Andris A. Zoltners

Journal of Marketing Research · 1976 · Volume 13 · Issue 4

DOI: 10.1177/002224377601300415

Abstract

A recent article described a mathematical programming model and heuristic solution procedure to realign sales territories. This report presents two linear integer programming models for sales territory alignment to maximize profit. Emphasis is placed on the development of models which are easy to implement.

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