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Measures of Interviewer Bias and Variance

Barbara Bailar, Leroy Bailey, Joyce Stevens

Journal of Marketing Research · 1977 · Volume 14 · Issue 3

DOI: 10.1177/002224377701400309

Abstract

Two studies of interviewer bias and variance are reported. One is a controlled experiment which yielded estimates of interviewer variability. The other, in which a controlled experiment was not feasible, yielded indications of a relationship between “success” in collecting income data and interviewer characteristics and attitudes.

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