Measures of Interviewer Bias and Variance
Barbara Bailar, Leroy Bailey, Joyce Stevens
Journal of Marketing Research · 1977 · Volume 14 · Issue 3
DOI: 10.1177/002224377701400309
Abstract
Two studies of interviewer bias and variance are reported. One is a controlled experiment which yielded estimates of interviewer variability. The other, in which a controlled experiment was not feasible, yielded indications of a relationship between “success” in collecting income data and interviewer characteristics and attitudes.
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