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The Interaction of Refusal and Not-at-Home Sources of Nonresponse Bias

James B. Wilcox

Journal of Marketing Research · 1977 · Volume 14 · Issue 4

DOI: 10.1177/002224377701400420

Abstract

Refusals and not-at-homes generally are assumed to be independent sources of bias in survey research. The validity of that assumption was studied empirically and a typology of interaction for the two sources of error is presented.

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