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Comments on Pooling Issues and Methods in Regression Analysis

Robert Brobst, Roger Gates

Journal of Marketing Research · 1977 · Volume 14 · Issue 4

DOI: 10.1177/002224377701400421

Abstract

Bass and Wittink cite Wallace's “weaker” criteria to justify pooling data that fail to meet the conventional homogeneity test. They did not, however, actually conduct the test. If they had, they would have found pooling to be inappropriate even under the weaker criteria.

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