Scholion.ai

Effects of Scaling on the Correlation Coefficient: Additional Considerations

Warren S. Martin

Journal of Marketing Research · 1978 · Volume 15 · Issue 2

DOI: 10.1177/002224377801500219

Abstract

Distortion in the Pearson product moment correlation due to a restricted number of scale points is evaluated in two ways. First, a simulation of the bivariate normal distribution is used to estimate the effects of varying the number of scale points on the product moment correlation. This procedure demonstrates a substantial amount of information loss. Second, other correlation coefficients and some methods to correct for this loss are discussed and related to the simulation data.

Enable JavaScript for citation tools and additional paper interactions.