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Measure Validation of Leisure Time Activities: Time Budgets and Psychographics

George J. Szybillo, Sharon Binstok, Lauranne Buchanan

Journal of Marketing Research · 1979 · Volume 16 · Issue 1

DOI: 10.1177/002224377901600111

Abstract

The authors examined the interrelationships of husband leisure time activities based on husband-reported time budgets, husband-reported activity measures, and wife-reported descriptions of husband behavior. An adaptation of the Campbell and Fiske multimethod-multitrait analysis indicated significant convergent validity and discriminant validity.

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