Studies of Census Mail Questionnaires
Naomi D. Rothwell, Anitra M. Rustemeyer
Journal of Marketing Research · 1979 · Volume 16 · Issue 3
DOI: 10.1177/002224377901600313
Abstract
The research described was an initial effort by the Bureau of the Census to employ laboratory methods to study alternative designs of a self-administered questionnaire for use in decennial censuses of population and housing. Though no one of the three kinds of investigation described is original, the combination of methods in a single program such that results from one kind of study explain and reinforce results from others is unusual.
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