The Attitude Pollimeter: A New Attitude Scaling Device
Journal of Marketing Research · 1979 · Volume 16 · Issue 4
DOI: 10.1177/002224377901600415
Abstract
The Attitude Pollimeter is a new attitude scaling device, based on movable visual elements, which enables practically everyone to indicate his/her attitude on a continuous scale. It also has other desirable properties unavailable in other scales. Results of a study in which the new scale was compared with three other common scales are reported.
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