Comment on “A New Measure of Predictor Variable Importance in Multiple Regression”
Journal of Marketing Research · 1980 · Volume 17 · Issue 1
DOI: 10.1177/002224378001700115
Abstract
The δ i 2 measure suggested by Green, Carroll, and DeSarbo for measuring the importance of individual independent variables in multiple regression is shown to involve exactly the same types of shortcomings as do the measures it is intended to replace.
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