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The Effect of Monetary Inducement on Mailed Questionnaire Response Quality

Stephen W. McDaniel, C. P. Rao

Journal of Marketing Research · 1980 · Volume 17 · Issue 2

DOI: 10.1177/002224378001700213

Abstract

A mailed questionnaire study examined the effect of a 25-cent monetary inducement on three components of response quality: item omission, response error, and completeness of answer. The monetary inducement is found to decrease item omission and response error significantly. Some research support is shown for improving completeness of answer.

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