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Using S-Shaped Curves to Predict Response Rates

Richard W. Hill

Journal of Marketing Research · 1981 · Volume 18 · Issue 2

DOI: 10.1177/002224378101800211

Abstract

Data used to fit an exponential growth model to the number of questionnaires returned over a 17-week period are re-examined and used to fit a limited growth model. The limited growth model appears to fit the data better.

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