International Comparison of Growth in Demand for a New Durable Consumer Product
Journal of Marketing Research · 1982 · Volume 19 · Issue 3
DOI: 10.1177/002224378201900309
Abstract
The author introduces relative demand, defined as the proportion of a country's personal consumption expenditure spent on a good, and describes relative demand as a function of the level of saturation of the good. He compares parameters of these functions among countries and discusses their use in predicting demand.
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