Assessing Cluster Analysis Results
Journal of Marketing Research · 1983 · Volume 20 · Issue 1
DOI: 10.1177/002224378302000111
Abstract
The problem of statistically assessing cluster analysis results is discussed; several measures based on both within-group homogeneity and between-group heterogeneity are defined. Permutation distributions for these measures are defined and expressions are derived for easily calculating the parameters of these distributions. Using these measures and their respective distributions, one can test whether given clusters significantly differ from clusters which are randomly determined.
Enable JavaScript for citation tools and additional paper interactions.