The Accuracy of Telephone Call Data Collected by Diary Methods
Journal of Marketing Research · 1983 · Volume 20 · Issue 4
DOI: 10.1177/002224378302000408
Abstract
British Telecom has undertaken extensive investigations of response and recording biases in the context of collecting telephone call information by diary methods. Several factors are shown to influence response rates and recording accuracy; in particular, strong relationships with the level of (telephone) usage are identified.
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