The Influence of Career Stages on Salespeople's Job Attitudes, Work Perceptions, and Performance
William L. Cron, John W. Slocum
Journal of Marketing Research · 1986 · Volume 23 · Issue 2
DOI: 10.1177/002224378602300204
Abstract
The study examines salespeople in four distinct career stages. The career stages literature suggests that people's psychological and sociological needs differ among these stages. General support for the theory is found. Job performance and attitudes were influenced by different career stages. The relationship of a salesperson's performance with personal, strategic, and territory factors also is found to vary according to career stage.
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