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A Correction for Biasing Effects of Pilot Sample Size on Sample Size Determination

Ronald E. Shiffler, Arthur J. Adams

Journal of Marketing Research · 1987 · Volume 24 · Issue 3

DOI: 10.1177/002224378702400309

Abstract

When a pilot study variance is used to estimate σ 2 in the sample size formula, the resulting n ^ is a random variable. The authors investigate the theoretical behavior of n ^ . Though n ^ is more likely to underachieve than overachieve the unbiased n , correction factors to balance the bias are provided.

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