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Influence of Formalization on the Organizational Commitment and Work Alienation of Salespeople and Industrial Buyers

Ronald E. Michaels, William L. Cron, Alan J. Dubinsky, Erich A. Joachimsthaler

Journal of Marketing Research · 1988 · Volume 25 · Issue 4

DOI: 10.1177/002224378802500405

Abstract

A model is investigated in which organizational formalization influences work alienation through role ambiguity, role conflict, and organizational commitment. Interrelationships are tested with data obtained from industrial salespeople and industrial buyers. Higher levels of formalization are found to be associated with greater organizational commitment and less work alienation.

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