The Effect of Just-in-Time Selling on Organizational Structure: An Empirical Investigation
Richard Germain, Cornelia Dröge, Patricia J. Daugherty
Journal of Marketing Research · 1994 · Volume 31 · Issue 4
DOI: 10.1177/002224379403100403
Abstract
The authors test a model of the relationships among environmental uncertainty, just-in-time (JIT) selling, and dimensions of organizational structure. The results show that uncertainty is antecedent to JIT selling and that JIT selling predicts performance control, specialization, and scheduling decentralization. JIT selling is unrelated to face-to face integration and operations decentralization.
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