Scholion.ai

The Effect of Just-in-Time Selling on Organizational Structure: An Empirical Investigation

Richard Germain, Cornelia Dröge, Patricia J. Daugherty

Journal of Marketing Research · 1994 · Volume 31 · Issue 4

DOI: 10.1177/002224379403100403

Abstract

The authors test a model of the relationships among environmental uncertainty, just-in-time (JIT) selling, and dimensions of organizational structure. The results show that uncertainty is antecedent to JIT selling and that JIT selling predicts performance control, specialization, and scheduling decentralization. JIT selling is unrelated to face-to face integration and operations decentralization.

Enable JavaScript for citation tools and additional paper interactions.