Reflections on “A Meta-Analysis of Applications of Diffusion Models”
Fareena Sultan, John U. Farley, Donald R. Lehmann
Journal of Marketing Research · 1996 · Volume 33 · Issue 2
DOI: 10.1177/002224379603300211
Abstract
The authors reflect on their 1990 article, which won the 1995 William F. O'Dell Award, and the past and future trends in studies of diffusion and of empirical generalization.
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