A Note on Ramaswamy, Chatterjee, and Cohen's Latent Joint Segmentation Models
Journal of Marketing Research · 1999 · Volume 36 · Issue 1
DOI: 10.1177/002224379903600108
Abstract
In this note, the authors show that the latent segmentation model developed by Ramaswamy, Chatterjee, and Cohen (1996) is nonidentifiable, and therefore, the parameters of interest are nonestimable.
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