Reviews of books

Abstract

Kotler, Philip. 2003.Marketing Insights from A to Z: 80 Concepts That Managers Need to Know. San Francisco: Jossey-Bass.Google ScholarReferencesAndreasen, Alan R. and David M. Gardner, eds. 1979.Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. Chicago: American Marketing Association.Google ScholarAnsoff, H. I. 1965.Corporate Strategy. Homewood, IL: Irwin.Google ScholarBrown, Tom, Stuart Crainer, Des Dearlove, and Jorge N. Rodrigues. 2002.Business Minds. London: Financial Times and Prentice Hall.Google ScholarClark, Fred. 1922.Principles of Marketing. New York: Macmillan.Google ScholarCrainer, Stuart. 1998.The Ultimate Book of Business Gurus: 110 Thinkers Who Really Made a Difference., New York: AMACOM.Google ScholarHolbrook, Morris B. 2002. “Review ofMarketing—The Retro Revolution, by Stephen Brown.”Journal of the Academy of Marketing Science30 (3): 262–267.Google ScholarJaworski, Bernard J. and Ajay K. Kohli. 1993. “Marketing Orientation: Antecedents and Consequences.”Journal of Marketing57 (July) 53–70.ArticleGoogle ScholarKellogg World Alumni Magazine. 2001. “Philip Kotler Ranked Among World's Most Influential Gurus.” Retrieved September 5, 2002, from www.kellogg.northwestern.edu/kwo/spr01/inbrief/kotler.htmKennedy, Carol. 1998.Guide to the Management Gurus: Shortcuts to the Ideas of Leading Management Thinkers. London: Century Business.Google ScholarKohli, Ajay K. and Bernard J. Jaworski. 1990. “Market Orientation: The Construct, Research Propositions and Managerial Implications.”Journal of Marketing54 (2): 1–18.ArticleGoogle ScholarKotler, Philip. 1967.Marketing Management: Analysis, Planning and Control. Englewood Cliffs, NJ: Prentice Hall.Google Scholar—. 1971.Marketing Decision Making: A Model Building Approach. New York: Holt, Rinehart & Winston.Google Scholar—. 1971.Marketing Management: Analysis, Planning and Control. 2d ed. Englewood Cliffs, NJ: Prentice Hall.Google Scholar—. 1979. “A Critical Assessment of Marketing Theory and Practice.” InDiffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. Eds. Alan R. Andreasen and David M. Gardner. Chicago: American Marketing Association, 1–15.Google Scholar—. 1980.Marketing Management: Analysis, Planning and Control. 3d ed. Englewood Cliffs, NJ: Prentice Hall.Google Scholar—. 1984.Marketing Essentials. Englewood Cliffs, NJ: Prentice Hall.Google Scholar—. 1984.Marketing Management: Analysis, Planning and Control. 4th ed. Englewood Cliffs, NJ: Prentice Hall.Google Scholar—. 1987.Marketing—An Introduction. Englewood Cliffs, NJ: Prentice Hall.Google Scholar—. 2003.Marketing Management: Analysis, Planning and Control. 11th ed. Englewood Cliffs, NJ: Prentice Hall.Google Scholar— and Alan Andreasen. 1996.Strategic Marketing for Nonprofit Organizations. Englewood Cliffs, NJ: Prentice Hall.Google Scholar— and Gary Armstrong. 1980.Principles of Marketing. Englewood Cliffs, NJ: Prentice Hall.Google Scholar— and Fernando Trias de Bes. 2003.Lateral Marketing: A New Approach to Finding Product, Market, and Marketing Mix Ideas. New York: John Wiley.Google Scholar— and Karen Fox. 1985.Strategic Marketing for Educational Institutions. Englewood Cliffs, NJ: Prentice Hall.Google Scholar— and-—. 1995.Strategic Marketing for Educational Institutions. Englewood Cliffs, NJ: Prentice Hall.Google Scholar— and Neil Kotler 1998.Museum Strategies and Marketing: Designing the Mission, Building Audiences, Increasing Financial Resources. San Francisco: Jossey-Bass.Google Scholar— and Gary L. Lilien. 1983.Marketing Decision Making: A Model Building Approach. Rev. ed. New York: Harper & Row.Google Scholar— and Joanne Sheff. 1997.Standing Room Only: Strategies for Marketing the Performing Arts. Boston: Harvard Business School Press, 1997.Google Scholar— and Francoise Simon. 2003.Marketing Global Biobrands: Taking Biotechnology to Market. New York: Free Press.Google Scholar—, Paul N. Bloom, and Tom Hayes. 1984.Marketing Professional Services. Englewood Cliffs, NJ: Prentice Hall. 1984.Google Scholar—, Gary L. Lilien, and K. Sridhar Moorthy. 1992.Marketing Models. Englewood Cliffs, NJ: Prentice Hall.Google Scholar—, Norman Shawchuck, Bruce Wrenn, and Gustave Rath. 1992.Marketing for Congregations: Choosing to Serve People More Effectively. Nashville, TN: Abingdon.Google Scholar—, Donald H. Haider, and Irving Rein. 1993.Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations. New York: Free Press.Google Scholar—, John Bowen, and James Makens. 1996.Marketing for Hospitality and Tourism. Englewood Cliffs, NJ: Prentice Hall.Google Scholar—, Somkid Jatusripitak, and Suvit Maesincee. 1997.The Marketing of Nations: A Strategic Approach to Building National Wealth. New York: Free Press, 1997.Google Scholar—, John Bowen, and James Makens. 1999.Marketing for Hospitality and Tourism. Englewood Cliffs, NJ: Prentice Hall.Google Scholar—, Paul N. Bloom and Tom Hayes. 2002.Marketing Professional Services. Englewood Cliffs, NJ: Prentice Hall.Google ScholarKotler, Philip, Hermawan Katajaya, and David Young. Forthcoming.Marketing to the Capital Markets.Narver, John C. and Stanley F. Slater. 1990. “The Effect of Market Orientation on Business Profitability.”Journal of Marketing54 (October): 20–35.ArticleGoogle ScholarPettigrew, Andrew, Howard Thomas, and Richard Whittington. 2002.Handbook of Strategy and Management. London: Sage.Google ScholarPowell, Sarah. 1999. “Philip Kotler (Guru Interview).” Retrieved December 3, 2001, from www.managementfirst.com/articles/kotler.htmSchendel, D. and K. J. Hatten. 1972. “Business Policy or Strategic Management: A Broader View for an Emerging Discipline.”Academy of Management Proceedings99–102.Stern, Louis W. 1979. “A Comment on Philip Kotler's Contributions to the Theory and Practice of Marketing Management.” InDiffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. Eds. Alan R. Andreasen and David M. Gardner. Chicago: American Marketing Association, 16–21.Google ScholarFoundations of Marketing Theory: Toward a General Theory of MarketingBy Shelby D. Hunt Armonk, NY: M. E. Sharpe, 2002, 323 pages, $39.95Google ScholarReferencesAngelmar, Reinhard. 1983. “Review ofMarketing Theory: The Philosophy of Marketing Science.”Journal of Marketing47 (fall): 146–147.Google ScholarArndt, Johan. 1983. “Review ofMarketing Theory: The Philosophy of Marketing Science”Journal of Marketing47 (fall): 145–146.ArticleGoogle ScholarBrown, James Robert. 2001.Who Rules Into Science: An Opinionated Guide to the Wars. Cambridge, MA: Harvard University Press.Google ScholarBrown, Stephen W. and Gary J. Brunswick. 1991. “Review ofModern Marketing Theory: Critical Issues in the Philosophy of Marketing Science.”Journal of Marketing55 (July): 86–87.ArticleGoogle ScholarDupre, John. 2002.Human Nature and the Limits of Science. Oxford, UK: Oxford University Press.Google ScholarGiere, Ronald N. 1999.Science Without Laws (Science and Its Conceptual Foundations). Chicago: University of Chicago Press.Google ScholarHunt, Shelby D. 1976.Marketing Theory: Conceptual Foundations of Research in Marketing, Columbus, OH: Grid.Google Scholar— 1983.Marketing Theory: The Philosophy of Marketing Science. Homewood, IL: Irwin.Google Scholar— 1987. “Marketing Research: Proximate Purpose and Ultimate Value.” InProceedings of the 1987 Winter Marketing Educators' Conference. Eds. Russell W. Belk and Gerald Zaltman. Chicago: American Marketing Association, 209–213.Google Scholar— 1991.Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science. Cincinnati, OH: South-Western.Google Scholar— 2000.A General Theory of Competition: Resources, Competences, Productivity, Economic Growth. Thousand Oaks, CA: Sage.Google ScholarHunt, Shelby D. Forthcoming.Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity. Armonk, NY: M. E. Sharpe.— and Robert M. Morgan. 1996. “The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions.”Journal of Marketing60 (October): 107–114.ArticleGoogle ScholarKitcher, Philip. 2001.Science, Truth, and Democracy(Oxford Studies in the Philosophy of Science). Oxford, UK: Oxford University Press.Google ScholarPeter, J. Paul and Jerry C. Olson. 1983. “Is Science Marketing?”Journal of Marketing47 (fall): 111–125.ArticleGoogle ScholarPeterson, Robert A. and Ashutosh Prasad. 2001. “Review ofA General Theory of Competition: Resources, Competences, Productivity Economic Growth.”Journal of the Academy of Marketing Science29 (fall): 422–423.Google ScholarShermer, Michael. 2001.The Borderlands of Science: Where Sense Meets Nonsense. Oxford, UK: Oxford University Press.Google ScholarWeinberg, Steven. 2001.Facing Up: Science and Its Cultural Adversaries. Cambridge, MA: Harvard University Press.Google ScholarDefining Markets Defining Momentsby Geoffrey E. Meredith and Charles D. Schewe New York: Hungry Minds, 2002, 363 pages $24.99 (hardcover).Google ScholarReferencesHall, E. T. 1959.The Silent Language. Garden City, NY: Doubleday.Google ScholarHofstede, G. 1980.Culture's Consequences: International Differences in Work Related Values. Beverly Hills, CA: Sage.Google ScholarTrompenaars, A. and C. Hampden-Turner. 1993.Riding the Waves of Culture: Understanding Cultural Diversity in Global Business. New York: McGraw-Hill.Google ScholarGlobal Brains: Knowledge and Competencies for the 21st CenturyBy Gary Ferraro Charlotte, NC: Intercultural Associates, 2001, 212 pages, $24.95Google ScholarDownload references