Serving the marketing discipline through journal reviews
Journal of the Academy of Marketing Science · 2003 · Volume 31 · Issue 3
DOI: 10.1177/0092070303031003012
Abstract
Summers, John O. 2001. “Guidelines for Conducting Research and Publishing in Marketing: From Conceptualizations Through the Review Process.”Journal of the Academy of Marketing Science29 (Fall): 405–415.ArticleGoogle ScholarVaradarajan, Rajan P. 1996. “From the Editor: Reflections on Research and Publishing.”Journal of Marketing60 (October): 3–6.Google ScholarDownload references
Keywords
Journal Review, Firsthand Experience, Scholarly Journal, Revealing Author, Comment Reviewer
Enable JavaScript for citation tools and additional paper interactions.