Reviews of books

Abstract

Belk, Russell W., Melanie Wallendorf, and John F. Sherry Jr. 1989. “The Sacred and the Profane in Consumer Research: Theodicy on the Odyssey.”Journal of Consumer Research16 (June): 1–38.ArticleGoogle ScholarBrown, Stephen. 1999. “Retro-Marketing: Yesterdays Tomorrows, Today!”Marketing Intelligence and Planning17 (7): 363–376.ArticleGoogle Scholar—. 2001.Marketing—The Retro Revolution. London: Sage.Google ScholarKotler, Philip. 1974. “Atmospherics as a Marketing Tool.”Journal of Retailing49 (4): 28–64.Google ScholarKozinets, Robert V. 2002. “Can Consumers Escape the Market: Emancipatory Illuminations From Burning Man.”Journal of Consumer Research29 (June): 20–38.ArticleGoogle ScholarSherry, John F., Jr., ed. 1998.Servicecapes: The Concept of Place in Contemporary Markets. Lincolnwood, IL: NTC Business Books.Google ScholarTime, Space, and the Market: Retroscapes RisingEdited by Stephen Brown and John F. Sherry Jr. Armonk, NY: M. E. Sharpe, 2003 350 pages (no price given) (hardcover/softcover)Google ScholarReferencesFarquhar, Peter H. and Vithala R. Rao. 1976. “A Balance Model for Evaluating Subsets of Multiattributed Iterns.”Management Science22 (5): 528–539.ArticleGoogle ScholarHayward, Michael and Donald C. Hambrick. 1997. “Explaining the Premium Paid for Large Acquisitions: Evidence of CEO Hubris.”Administrative Science Quarterly42 (1): 103–127.ArticleGoogle ScholarMarketing-Related Motives in Mergers & Acquisitions: The Perspective of the U.S. Food IndustryBy Denise Dahlhoff Wiesbaden, Germany: Deutscher Universitts-Verlag GmbH, 2002 188 pages, ISBN 3-8244-7669-X (no price given)Google ScholarReferencesAaker, D. and K. Keller. 1992. “The Effects of Sequential Introduction of Brand Extensions.”Journal of Marketing Research29 (February): 35–50.Google ScholarCasey R. and W. Johnson. 2003. “The Influence of an Unrelated Brand Extension on the Category Fit of Global Parent Brands.”Journal of Current Research in Global Business.Keller, K. 2003.Strategic Brand Management: Building, Measuring and Managing Brand Equity. 2d ed. Englewood Cliffs, NJ: Prentice Hall.Google ScholarMarketing Science Institute. 2002.2002–2004 Research Priorities. Cambridge, MA: Marketing Science Institute.Google ScholarBuyer-Approved Selling: Sales Strategies From the Buyers Side of the DeskBy Michael Schell Vancouver, Canada: Marketshare Publications Inc., 2003, 164 pages, CDN $39.95 (softcover)Google ScholarDesigning Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong BrandsBy Alina Wheeler Hoboken, New Jersey: John Wiley, 2003 229 pages, $35.00 (hardcover)Google ScholarDownload references