Intergeneration time effects
Journal of the Academy of Marketing Science · 2004 · Volume 32 · Issue 3
Abstract
Bemmaor, Albert C. and Yanghyuk Lee. 2002. “The Impact of Heterogeneity and Ill-Conditioning on Diffusion Model Parameter Estimates.”Marketing Science21 (Spring): 209–220.ArticleGoogle ScholarPae, Jae H. and Donald R. Lehmann. 2003. “Multigeneration Innovation Diffusion: The Impact of Intergeneration Time.”Journal of the Academy of Marketing Science31 (Winter): 36–45.ArticleGoogle ScholarTalukdar, Debabrata, K. Sudhir, and Andrew Ainslie. 2002. “Investigating New Product Diffusion Across Products and Countries.”Marketing Science21 (1): 97–114.ArticleGoogle ScholarVan den Bulte, Christophe. 2004. “Multigeneration Innovation Diffusion and Intergeneration Time: A Cautionary Note.”Journal of the Academy of Marketing Science32 (3): 357–360.ArticleGoogle Scholar— and Gary L. Lilien. 1997. “Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models.”Marketing Science16 (4): 338–353.ArticleGoogle Scholar— and Stefan Stremersch. 2003. “Contagion and Heterogeneity in New Product Diffusion: An Empirical Test.” Unpublished working paper, University of Pennsylvania, Philadelphia.Google ScholarDownload references
Keywords
Consumer Research, Diffusion Curve, Product Forecast, Product Diffusion, Bass Model
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