Accessing academic research through an e-database: Issues of journal quality and knowledge use

Abstract

Moran, Eric. 2004. “Publisher’s Report 2004.” Paper presented at the conference of the Academy of Marketing Science, May 26–29. Vancouver, Canada.Zinkhan, George M. 1991. “Quality Contributions to Advertising.”Journal of Advertising20 (1): 3.Google Scholar— and Thomas Leigh. 1999. “Assessing the Quality Ranking of theJournal of Advertising.”Journal of Advertising28 (Summer): 51–70.Google ScholarDownload references