Reviews of books

Abstract

Andreasen, Alan R. 1965. “Attitudes and Customer Behavior: A Decision Model.” InNew Research in Marketing. Ed. Lee E. Preston. Berkeley: Institute of Business and Economic Research, University of California, 1–16.Google ScholarBartels, Robert. 1962.The Development of Marketing Thought. Homewood, IL: Irwin.Google Scholar—. 1968. “The General Theory of Marketing.”Journal of Marketing, 32(January): 29–33.ArticleGoogle Scholar—. 1970.Marketing Theory and Metatheory. Homewood, IL: Irwin.Google ScholarDavidow, William and Bro Uttal. 1989.Total Customer Service: The Ultimate Weapon. New York: HarperCollins.Google ScholarEngel, James F., David T. Kollat, and Roger D. Blackwell. 1968.Consumer Behavior. New York: Holt, Rinehart & Winston.Google ScholarFarley, John U. and L. Winton Ring. 1970. “An Empirical Test of the Howard-Sheth Model of Buyer Behavior.”Journal of Marketing Research7: 427–438.ArticleGoogle ScholarFishbein, Martin. 1963. “An Investigation of the Relationships Between Beliefs About an Object and the Attitude Toward That Object.”Human Relations16(August): 233–239.ArticleGoogle ScholarHalbert, Michael. 1964. “The Requirements for Theory in Marketing.” InTheory in Marketing. Eds. Reavis Cox, Wroe Alderson, and Stanley Shapiro. Homewood, IL: Irwin, 17–36.Google ScholarHoward, John A. and Jagdish N. Sheth. 1969.The Theory of Buyer Behavior. New York: John Wiley.Google ScholarHunt, Shelby D. and James L. Pappas. 1972. “A Crucial Test for the Howard-Sheth Model of Buyer Behavior.”Journal of Marketing Research9(August): 346–348.ArticleGoogle ScholarKotler, Philip. 1967.Marketing Management: Analysis, Planning, and Control. Englewood Cliffs, NJ: Prentice Hall.Google Scholar—. 1972.Marketing Management: Analysis, Planning, and Control. 2d ed. Englewoood Cliffs, NJ: Prentice Hall.Google ScholarLele, Milind and Jagdish N. Sheth. 1987.The Customer Is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction. New York John Wiley.Google ScholarLutz, Richard J. and R. W. Resek. 1972. “More on Testing the Howard-Sheth Model of Buyer Behavior.”Journal of Marketing Research9: 344–345.ArticleGoogle ScholarMerton, Robert K. 1957.Social Theory and Social Structure. New York: Free Press.Google ScholarNicosia, Francesco. 1966.Consumer Decision Processes: Marketing and Advertising Implications. Englewood Cliffs, NJ: Prentice Hall.Google ScholarParvativar, Atul. 2001. “Portrayal of a Professor.”Khabar Magazine(February): 25–28.Google ScholarPeters, Thomas J. and Robert H. Waterman, Jr. 1982.In Search of Excellence: Lessons From America’s Best-Run Companies. New York: HarperCollins.Google ScholarSheth, Jagdish N. 1973. “A Model of Industrial Buyer Behavior.”Journal of Marketing37(October): 50–56.ArticleGoogle Scholar— Ed. 1974.Models of Buyer Behavior: Conceptual Quantitative, and Empirical. New York: Harper & Row.Google Scholar—, David M. Gardner, and Dennis E. Garrett. 1988.Marketing Theory: Evolution and Evaluation. New York: John Wiley.Google Scholar— and Dennis E. Garrett. 1986a.Marketing Management: A Comprehensive Reader. Cincinnati, OH: Southwestern.Google Scholar— and ——. 1986b.Marketing Theory: Classic and Contemporary Readings. Cincinnati, OH: Suothwestern.Google Scholar—, Banwari Mittal, and Bruce Newman. 1999.Customer Behavior: Consumer Behavior and Beyond. Fort Worth, TX: Dryden.Google Scholar—, Bruce I. Newman, and Barbara L. Gross. 1991.Consumption Values and Market Choices: Theory and Applications. Cincinnati, OH: Southwestern.Google Scholar— and Rajendra S. Sisodia. 2002.The Rule of Three: Surviving and Thriving in Competitive Markets. New York: Free Press.Google Scholar— and Andrew Sobel. 2000.Clients for Life: How Great Professionals Develop Breakthrough Relationships. New York: Simon & Schuster.Google ScholarDownload references