Corporate branding, identity, and customer response
Journal of the Academy of Marketing Science · 2006 · Volume 34 · Issue 2
Abstract
Brown, Tom J. and Peter A. Dacin. 1997. “The Company and the Product: Corporate Associations and Consumer Product Responses.”Journal of Marketing61 (January): 68–84.ArticleGoogle ScholarDacin, Peter A. and Tom J. Brown. 2002. “Corporate Identity and Corporate Associations: A Framework for Future Research.”Corporate Reputation Review5 (2/3): 254–263.ArticleGoogle ScholarDownload references
Keywords
Corporate Social Responsibility, Corporate Social Responsibility Activity, Corporate Reputation, Corporate Social Responsibility Initiative, American Market Association
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