Special issue of theJournal of the Academy of Marketing Sciencea tribute to peter drucker
George Day, Stan Slater, Jenny Darroch
Journal of the Academy of Marketing Science · 2006 · Volume 34 · Issue 3
DOI: 10.1177/009207030603400314
Abstract
Drucker, Peter F. 1973.Management: Tasks, responsibilities, practices. London: Butterworth Heinemann.Google Scholar— 1985.Innovation and entrepreneurship: Practice and principles. New York: HarperCollins.Google Scholar— 1994. The theory of the business.Harvard Business ReviewSeptember–October: 95–104.Google Scholar— 1995. The information executives truly need.Harvard Business ReviewJanuary–February: 54–63.Google Scholar— 2001.The essential Drucker: Selections from the management works of Peter F. Drucker. New York: HarperBusiness.Google ScholarDownload references
Enable JavaScript for citation tools and additional paper interactions.