Marketing and the law
René Sacasas, Anita Cava, Larry A. DiMatteo, Ernest W. King, Tony L. Henthorne, Robert S. Wiener
Journal of the Academy of Marketing Science · 1994 · Volume 22 · Issue 1
Abstract
Authors and AffiliationsUniversity of Miami, USARené Sacasas, Anita Cava, Larry A. DiMatteo & Larry A. DiMatteoUniversity of Southern Mississippi, USAErnest W. King & Tony L. HenthornePace University, USARobert S. WienerAuthorsRené SacasasView author publicationsSearch author on:PubMedGoogle ScholarAnita CavaView author publicationsSearch author on:PubMedGoogle ScholarLarry A. DiMatteoView author publicationsSearch author on:PubMedGoogle ScholarErnest W. KingView author publicationsSearch author on:PubMedGoogle ScholarTony L. HenthorneView author publicationsSearch author on:PubMedGoogle ScholarRobert S. WienerView author publicationsSearch author on:PubMedGoogle ScholarLarry A. DiMatteoView author publicationsSearch author on:PubMedGoogle Scholar
Keywords
Federal Trade Commission, Carrot Juice, Temporary Protection, Secondary Meaning, Market Science Winter
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