Marketing and the law
Anita Cava, René Sacasas, Donald O. Mayer, Ernest W. King, Tony L. Henthorne, Don Wiesner
Journal of the Academy of Marketing Science · 1994 · Volume 22 · Issue 3
Abstract
Authors and AffiliationsUniversity of Miami, USAAnita Cava, René Sacasas & Don WiesnerOakland University, USADonald O. MayerUniversity of Southern Mississippi, USAErnest W. King & Tony L. HenthorneAuthorsAnita CavaView author publicationsSearch author on:PubMedGoogle ScholarRené SacasasView author publicationsSearch author on:PubMedGoogle ScholarDonald O. MayerView author publicationsSearch author on:PubMedGoogle ScholarErnest W. KingView author publicationsSearch author on:PubMedGoogle ScholarTony L. HenthorneView author publicationsSearch author on:PubMedGoogle ScholarDon WiesnerView author publicationsSearch author on:PubMedGoogle Scholar
Keywords
District Court, Federal Statute, Secondary Meaning, Market Science Summer, Local Outlet
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