Cumulative bibliography
Journal of the Academy of Marketing Science · 1995 · Volume 23 · Issue 4
DOI: 10.1177/009207039502300417
Abstract
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Journal of the Academy of Marketing Science · 1995 · Volume 23 · Issue 4
DOI: 10.1177/009207039502300417
Reprints and permissions
Enable JavaScript for citation tools and additional paper interactions.