A study of the relationships between cognitive appraisals and consumption emotions
Journal of the Academy of Marketing Science · 1997 · Volume 25 · Issue 4
Abstract
While emotions have been shown to be significant determinants of various consumer behaviors, the antecedents of these emotions have not received much attention in the marketing literature. The current research examines a cognitive model of emotion and uses an experiment to show that the appraisals of goal relevance, goal congruence, and coping potential are determinants of consumption emotions such as anger, sadness, and joy/satisfaction. These emotions are also shown to be determinants of postconsumption behaviors such as word-of-mouth intentions.
Keywords
Cognitive Model, Coping Mechanism, Consumer Research, Negative Word, Cognitive Appraisal
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