A framework for market-based organizational learning: Linking values, knowledge, and behavior
James M. Sinkula, William E. Baker, Thomas Noordewier
Journal of the Academy of Marketing Science · 1997 · Volume 25 · Issue 4
Abstract
The authors review the concept of organizational learning and present a broad conceptual framework for its modeling. Within this framework, one specific process for market-based organizational learning is postulated. An empirical test of this model leads the authors to conclude that a more positive learning orientation (a value-based construct) will directly result in increased market information generation and dissemination (knowledge-based constructs), which, in turn, directly affects the degree to which an organization makes changes in its marketing strategies (a behavioral construct). Managerial implications are discussed.
Keywords
Mental Model, Organizational Learning, Organizational Action, Market Orientation, Market Information
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